Keywords
psychological influence
means of psychological influence
suggestion
persuasion
imitation
factors of influence
manipulation
actualization
How to Cite
Abstract
This article generalizes scientifically theoretical knowledge about professional specifics and psychological peculiarities of secondary school heads’ administrative work; presents psychological mechanisms that an administrator uses to influence the staff; discovers the essence of the notion of “psychological influence” and its role in management activities; discusses the performed theoretical and empiric investigation of the means of psychological influence as an inseparable part of administrator’s psychological competence. It shows the peculiarities of usage of manipulation, persuasion, suggestion and affection as the most effective and widely used means of psychological influence applied in secondary school heads’ management work.
An effective management is not possible without the use of psychological mechanisms of influence. They are inseparable and the most important factors in the structure of administrative work. The problem of a manager’s influence on the staff is now very important, for management is an interaction between those who directs and those who are directed. That is why, it is evident that different forms of influence take place constantly during interactions. It is important that the influence should be conscious and purposeful. For the effective influence on the staff’s work, a contemporary manager should have a profound understanding of the psychological bases of management, be able to provide conditions that stimulate an effective collective work in an organization.
The performed theoretic and empiric investigation show that, regardless of the age, social status and education differences, the most effective means of psychological influence tend to be persuasion, suggestion, infection, commitment and requesting.
There are a lot of different classifications of the means of psychological influence. In this article we presented our own model of classification of the means of psychological influence according to their aim and environment of their use. According to this model, we distinguished those the means of psychological influence that may be used at conflict situations, those that can be purposeful during public speeches, conferences, individual conversations, and those that help to make better psychological environment in an organisation.
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