PSYCHOLOGICAL FACTORS IN VACCINATION DECISION-MAKING: A CROSS-CULTURAL ASPECT

Abstract

This article significantly expands the understanding of psychological factors that influence vaccination decisions, especially in the context of cross-cultural differences. The work analyzes how factors such as chemophobia, locus of health control, collective responsibility, and epistemological beliefs shape vaccination attitudes among Ukrainians. This approach allows us to take into account the multifaceted influence of individual and socio-cultural factors, which makes the study results particularly valuable for the development of adapted communication strategies in the field of public health. The study examines in detail the psychological processes that underlie vaccination decisions. This allows us to supplement current theories of health psychology and better understand why people may refuse vaccination even when it is justified from a public health perspective. Comparisons with other countries highlight the importance of cultural context in shaping attitudes towards vaccination, showing that trust in the health system and social responsibility are significant predictors of vaccination readiness, which may vary by country.

Adapted psychometric instruments were developed for the Ukrainian sample, which increase the validity of the data obtained and provide a basis for further research in this cultural context. The results of the study offer new opportunities for developing effective communication strategies aimed at reducing chemophobia, increasing trust in vaccination and collective responsibility. This includes creating information materials that transparently explain the mechanisms of action of vaccines, emphasizing their safety and importance for society. An emphasis on collective responsibility can increase vaccination rates, especially if communication campaigns pay attention to the protection of vulnerable groups and the importance of individual contributions to the health of society.

Further studies plan to expand the sample and include additional cultural variables for more detailed analysis, as well as conduct longitudinal studies that will assess the dynamics of changes in attitudes towards vaccination and the effectiveness of communication strategies.