THE INFLUENCE OF INFORMATIONAL-COMMUNICATIVE TECHNOLOGIES ON THE FORMATION OF CLIP OF INDIVIDUAL AND SOCIAL CONSCIOUSNESS
PDF 37-53 (Українська)

Keywords

clip thinking, informational and network communication, social influence, information technology, cyberspace, clip chaoticness.

How to Cite

Chuyko, H., & Chaplak, Y. (2018). THE INFLUENCE OF INFORMATIONAL-COMMUNICATIVE TECHNOLOGIES ON THE FORMATION OF CLIP OF INDIVIDUAL AND SOCIAL CONSCIOUSNESS. PSYCHOLOGICAL JOURNAL, 4(4), 37–53. https://doi.org/10.31108/2018vol14iss4pp37-53

Abstract

The article is deals with the theoretical analysis of the specifics of the influence of informational-communicative technologies on the formation of the clip consciousness (individual and social) and clip thinking as its component, which became the purpose of our investigation.

It is noted that the high level of intensity of informatization of society and modern technological progress in the information environment led to the development of the situation when virtual-network communications become an integral part of cybersociety and a new kind of culture – virtual-network is created, the component of which is the clip culture.

It is stated that, although the discussion of the problem of clip thinking (as a component of the clip culture) intensified, from the 20th century, information in the clip format (which gradually began to displace the text culture of society), we received long before that time.

It is shown that the progress in the formation of the network society requires the appropriate new predispositions in the personality for the rapid perception, comprehension and processing of a sufficiently large volume of information flows, mastering of innovative means and technological tools of work.

The views of scientists on the definition of the concept of "informational society" and its characteristic features, the main of which is using of the informational-communicative technologies for optimal functioning of information in society, which can have both positive and negative consequences were analyzed.

It is noted that in order to transmit as much information as possible to the society, informational-communicative marathons use the clips of informational flows as a kind of informational-communicative technologies, and the technological progress of cyberspace with using of clip chaoticness of information that disclose to us an infinite number of methods of purposeful influence not only on the internal state of the individual and society as a whole, but on their perception of one or another situation; that the clip nature of the informational environment allows to use a lot of manipulative technologies of goal-directed social and psychological influence, overburdening the mosaic structure of informational-communicative marathons in order to impose the "necessary" meaning of the perception of informational context; that it is precisely with the help of information and communication flows, which are based on clip chaoticness of the transmitted information, the public opinion is forming much easier, the process of making social, economic and social decisions in the society is taking place.

The role of clip chaoticness in the presentation of information in the media and the Internet in the formation of clip thinking, as a component of the clip consciousness, and the psychological peculiarities of its manifestation are determined.

It is concluded that the growing and rapid flow of information, in which it is necessary to find the needed, puts the modern person the requirement to adapt to a situation, developing not only the speed of perception of information, but also the ability to distinguish in a continuously changing flow an important things; that clip thinking has already become part of the information space and modern life and world view of man, and clip culture has emerged under the influence of informational-communicative technologies in cyberspace in order to reporting to the society as much information as possible and is an integral part of the process of informatization of the modern information and network society.  

Key words: clip thinking, informational and network communication, social influence, information technology, cyberspace, clip chaoticness.

 

https://doi.org/10.31108/2018vol14iss4pp37-53
PDF 37-53 (Українська)

References

1. Вертгеймер М. Продуктивное мышление [Текст] / М.Вертгеймер/ Общ. ред. С.Ф. Горбова и В. П. Зинченко. Вступ. ст. В.П. Зинченко. – М.: Прогресс, 1987. – 336 с.
2. Войтович Р. Мережеве суспільство як нова форма соціальної організації в умовах глобалізації [Електронний ресурс] / Р. Войтович. – Режим доступу: http://www.ipiend.gov.ua/uploads/pm/pm_44/voitovych_merezheve.pdf.
3. Гриценя О. Феномен «кліповості» у парадигмі сучасної інформаційної культури [Електронний ресурс] / О.Гриценя. – Режим доступу: http://kulturolog.org.ua/i-conference/2013-.html.
4. Душкина Р. М. Психология влияния [Текст] / Р.М. Душкина. – СПб.: Питер, 2004. – 224 с.
5. Кастельс М. Информационная эпоха: экономика, общество и культура [Текст] / М.Кастельс. – М.: Academia, 2004 – 788 с.
6. Курочкин А. В. Концепция сетевого общества в системе социального знания [Электронный ресурс] / А. В. Курочкин, Г. К. Антонов. – Режим доступа:  https://cyberleninka.ru/article/n/kontseptsiya-setevogo-obschestva-v-sisteme-sotsialnogo-znaniya.pdf.
7. Новицький А. М. Феномен «інформаційного суспільства» як об’єкт наукового дослідження / А. М. Новицький // Інформація і право. – 2011. – № 1. – С. 25-29.
8. Петрухно Ю. Є. Інформаційне суспільство: поняття, основні складові, характеристика / Ю.Є. Петрухно // Вісник ОНУ. – Сер.: ­Бібліотекознавство, бібліографознавство, книгознавство. – 2014. – Т.19. – Вип.1. – С.127-133.
9. Почепцов Г. Смисли і війни: Україна і Росія в інформаційній і смисловій війнах [Текст] / Г.Почепцов. – Видавничий дім «Києво-Могилянська академія», 2016. – 316 с.
10. Соколова А. С. Концепция сетевого общества в рамках цивилизационного подхода [Электронный ресурс] / А.С. Соколова. – Режим доступа: https://cyberleninka. ru/article/v/kontseptsiya-setevogo-obschestva-v-ramkah-tsivilizatsionnogo-podhoda
11. Чаплак Я. В. Кліпова хаотичність як маніпулятивна технологія соціально-психологічного впливу в кіберпросторі [Електронний ресурс] / Я. В. Чаплак, Г. В. Чуйко // Психологічний часопис : збірник наукових праць / за ред. С.Д. Максименка. – № 3. – Том 13. – К.: Інститут психології імені Г.С. Костюка НАПН України, 2018. – С.21-40. – Режим доступу: https://doi.org/10.31108/2018vol13iss3pp21-40.

References (Transliteration):

1. Vertgejmer M. Produktivnoe myshlenie [Tekst] / M.Vertgejmer/ Obshh. red. S.F. Gorbova i V. P. Zinchenko. Vstup. st. V.P. Zinchenko. – M.: Progress, 1987. – 336 s.
2. Vojtovych R. Merezheve suspil'stvo jak nova forma social'noi' organizacii' v umovah globalizacii' [Elektronnyj resurs] / R. Vojtovych. – Rezhym dostupu: http://www.ipiend.gov.ua/uploads/pm/pm_44/voitovych_merezheve.pdf.
3. Grycenja O. Fenomen «klipovosti» u paradygmi suchasnoi' informacijnoi' kul'tury [Elektronnyj resurs] / O.Grycenja. – Rezhym dostupu: http://kulturolog.org.ua/i-conference/2013-.html.
4. Dushkina R. M. Psihologija vlijanija [Tekst] / R.M. Dushkina. – SPb.: Piter, 2004. – 224 s.
5. Kastel's M. Informacionnaja jepoha: jekonomika, obshhestvo i kul'tura [Tekst] / M.Kastel's. – M.: Academia, 2004 – 788 s.
6. Kurochkin A. V. Koncepcija setevogo obshhestva v sisteme social'nogo znanija [Jelektronnyj resurs] / AV. Kurochkin, G.K. Antonov. – Rezhim dostupa: https://cyberleninka.ru/article/n/kontseptsiya-setevogo-obschestva-v-sisteme-sotsialnogo-znaniya.pdf.
7. Novyc'kyj A. M. Fenomen «informacijnogo suspil'stva» jak ob’jekt naukovogo doslidzhennja / A. M. Novyc'kyj // Informacija i pravo. – 2011. – № 1. – S.25-29.
8. Petruhno Ju. Je. Informacijne suspil'stvo: ponjattja, osnovni skladovi, harakterystyka / Ju.Je. Petruhno // Visnyk ONU. – Ser.: ¬Bibliotekoznavstvo, bibliografoznavstvo, knygoznavstvo. – 2014. – T.19. – Vyp.1. – S.127-133.
9. Pochepcov G. Smysly i vijny: Ukrai'na i Rosija v informacijnij i smyslovij vijnah [Tekst] / G.Pochepcov. – Vydavnychyj dim «Kyjevo-Mogyljans'ka akademija», 2016. – 316 s.
10. Sokolova A. S. Koncepcija setevogo obshhestva v ramkah civilizacionnogo podhoda [Jelektronnyj resurs] / A.S.Sokolova. – Rezhim dostupa: https://cyberleninka.ru/article/v/kontseptsiya-setevogo-obschestva-v-ramkah-tsivilizatsionnogo-podhoda
11. Chaplak Ja. V. Klipova haotychnist' jak manipuljatyvna tehnologija social'no-psyhologichnogo vplyvu v kiberprostori [Elektronnyj resurs] / Ja.V. Chaplak, G.V. Chujko // Psyhologichnyj chasopys : zbirnyk naukovyh prac' / za red. S.D. Maksymenka. – № 3. – Tom 13. – K.: Instytut psyhologii' imeni G.S. Kostjuka NAPN Ukrai'ny, 2018. – S.21-40. – Rezhym dostupu: https://doi.org/10.31108/2018vol13iss3pp21-40.

Copyright Notice

Articles in the Psychological Journal are licensed under a Creative Commons Attribution License International CC-BY that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. For more detailed information, please, fallow the link - https://creativecommons.org/licenses/by/4.0/